Evolve Media News - Evolve Media announces the launch of AmericanRacing.com

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August 31, 2007

Evolve Media announces the launch of AmericanRacing.com

American Racing Equipment, Inc. is the largest wheel company in the world, distributing more than 1.5 million wheels annually through manufacturing facilities, company-owned, satellite-connected warehouses, an independent distributor system in the United States and through international distributors in more than 20 countries on four continents.

"This is a project that started more than a year ago when we were working on the Carfigurator," stated Mike Scharnagl, Internet Marketing Manager for American Racing. "American Racing has changed significantly with the addition of new brands and signature series of wheels, and the new site gives the user a better representation of all the great products American Racing has to offer."

The new American Racing website features dedicated segments for the Dale Earnhardt Jr. Signature Series, Carroll Shelby ® Legend Series, ATX, Vintage, Pro Series and American Racing core product line, as well as landing pages and links to the entire American Racing portfolio - Motegi Racing, Twenty Inches Strong (TIS), DropStars, TISm, Boyd Coddington Wheels, Weld Racing and RO_JA.

"It was important for us to create brand harmony in the new site," said Eric Carr, Vice President of Marketing and Product Development. "American Racing is not only a leader in the aftermarket wheel industry, but we also have a thorough understanding of the full scope of enthusiasts today, whether off-road, vintage or modern muscle."

Website: www.americanracing.com

About American Racing Equipment, Inc.

American Racing Equipment, Inc. is a global consumer products firm specializing in stylish high performance vehicle wheels and accessories for enthusiasts and racing industries. Since 1956, American Racing Equipment has been a driving force in the aftermarket wheel industry with a diverse range of wheels and brands for most of the current motor vehicle wheel market segments.

For additional information, as well as marketing, media and analyst inquiries, please contact Don Grantham at 714.528.1133 ext. 201.